Jon Sholter
Today, in less than 3 minutes, we are going to cover the following: How to showcase your property from afar.
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Site tours. Everyone wants to get their client in for a site tour.
The reality is, only some clients will come in for a tour. Some are too busy, some don't care, and most don't live close enough to visit your hotel anyway.
So, how do you differentiate your hotel from the rest when speaking to these prospects and leads?
Show, Don't Tell
When clients cannot come to your property before they make a buying decision, they need enough visual data to get a sense of your hotel. They need to feel it.
This means you must take every opportunity to showcase it; let's look at some ideas.
Great Photography Everywhere - We know how important it is to have great photography on your online profiles, but is it engrained in your sales process? Do your proposals contain pictures of your property? Do your proposals stand out from the competition?
Virtual Tours of Certain Areas - It may make sense to have virtual tours of specific areas of your property. Banquet space is a great example. What if every time you responded to a meeting lead, you were able to show them a virtual tour of your meeting space as well?
Remote Property Tour - What if you put a high-quality video together that walks your clients through your property? Caution: If you do this, it must be well done and entertaining.
Property Demo - How often do software companies give you a product demo? Why not do a demo of your hotel? Make a PowerPoint presentation that "walks" people through your property in 15 minutes. The client just completed a property walk with a 15-minute commitment instead of an afternoon.
Don't Be Shy - If you invest in these initiatives, use them. Create updated proposals for your portfolio, add video links to your email signatures, and include virtual tours to all first emails you send to meeting clients.
At the end of the day, most of your clients and leads do not live locally. To make it more challenging, many now work from home, making it even less convenient for them to stop by.
To combat these facts, investing in showcasing your property from afar is prudent.
All else being equal, who is your client going to choose? The hotel they can visualize, or the one left to their imagination?
Whenever you’re ready, there are 4 ways we can help you:
High Impact Coaching
It's lonely at the top. Ensure your leaders obtain the skills that brands and traditional hospitality training don't teach.
Supercharged Consulting
With an ROI guarantee, our programs are more than fluff.
Hotel Executive Program
Tie it all together with ongoing support for your hotel without the overhead of a 3rd party management company.
Hotel Photography Are you opening a new hotel or going through a renovation? Our hotel-only photography service will make your property shine.
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